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Travelling solo is no longer just for backpackers - it's becoming a mainstream part of the adventure-travel world. Research by Association of British Travel Agents (ABTA) found that 16% of holidaymakers travelled alone in the 12 months to August 2023, up from 11% the previous year. For 25-34 year-olds the figure was almost 19%.
The reasons are many:
- Freedom and self-direction: Solo travellers choose their pace, itinerary and company (or lack of).
- Better product offering: More tour operators and destination brands are designing adventures with solo travellers in mind – small groups, no single supplements, safe routes, taster weekends.
- Local interactions: Solo travel naturally creates opportunities to make closer connections with local people and have more interaction with other travellers
- Confidence building: The increased self-reliance from travelling alone means more decision making with the extra freedom to make choices as situations arise
- Inclusive: Solo travel is growing across ages and genders – not just young backpackers but women over 50, professionals, and first-time adventurers.
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