Why Exhibit?

  • Be part of the UK’s definitive show for adventure, sustainable and experiential travel
     
  • Reach a highly-targeted audience of active travellers
     
  • Plus a trade audience of travel agents, buyers and media
  • Generate high-quality leads and direct bookings
  • Network with industry peers, media, and content creators
  • Feature in the ATS digital show guide sent to over 250,000 active UK travellers before Xmas and given out free of charge at the show
  • Opportunities for live visitor engagement on the two Destinations Stages (limited numbers)

Who Exhibits?

TOURISM BOARDS  & DMCs

SPECIALIST TOUR OPERATORS

OUTDOOR GEAR, TECH & TRAVEL PRODUCTS

TRAVEL MEDIA

What do our exhibitors say?

"ATS has always been one of my favourite B2C shows and it continues to grow, year-on-year. The show is really busy, with headline speakers that attract the crowds and we get plenty of quality enquiries from our target market. The venue is great and the organising team could not be more helpful. I would definitely recommend the show." 

Lesley Harris

Director of Venture Uganda 

"The show has become an important fixture for us – we are known for our beautiful beaches and turquoise lagoons, but the show gives us the opportunity to highlight ‘Mana Tiaki’, guardianship of the land and both the cultural and sustainability importance to our small island nation. With an engaged audience, ATS it the perfect platform for us to meet like-minded people.” 

Ian Griffiths

Cook Islands Tourism 

"Attending the Adventure Travel Show over the past two years has been a really great experience. The event is very well organised, the venue works perfectly, and it’s clear how much effort goes into making it all come together. It also attracts a very interested and engaged audience, which makes it even more enjoyable.” 

Kostas Georgiadis

Founder, Monopati Hike’n’Bike ​​​​​​

Space & Packages

Cladded Shell Scheme

As standard you get a ready-to-go stand framework with walls, wooden clad pillars and fascia, nameboard and carpet. Perfect for first-time exhibitors or anyone looking for simplicity and style.

Full Graphic Stand

You can also upgrade to a high-impact solution with floor-to-ceiling printed panels to make your stand stand out the moment visitors walk in. You supply the artwork, we handle the rest.

Space only

For total creative control, you can book a space-only space and build your own stand from the ground up and design something unique that reflects your brand’s personality.

Audience Profile & Reach

Over 6,000 engaged adventure travellers

A busy weekend packed with motivated travellers all primed to discover new experiences and book their next adventure.

Engaged travellers with spending power

Visitors have an average age of 53, with a 56% female / 44% male split. Financially stable and time-rich, they’re ready to travel.

They’re not just browsing, they’re planning

Every visitor is there to fact find and commit to their next journey.

65% first-time attendees for 2025

A refreshed audience means new leads and exposure to thousands of potential customers each year.

18% directors and 33% professionals

A high-spending audience with the means and motivation to book premium trips and specialist tours.

81% interested in sustainable travel

Meet potential customers whose are willing to support responsible, ethical, and eco-conscious travel.

71% interested in culture & history and 69% in wildlife

Curious, informed visitors looking for depth, not just destinations. Perfect for operators offering immersive or educational experiences.

Promote and prepare


Use our free marketing toolkit, event assets, and pre-show exposure to reach visitors before they arrive and long after the show ends.

How to be part of the Adventure Travel Show

Tell us about your goals
Share what you want to achieve and we’ll help you find the right space and package to suit your brand.

Choose your preferred location and stand type
Our team will guide you through prices, the floorplan, stand layout, logistics and add-ons to make the process as simple as possible

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More info?

Get in touch

Download the exhibitor pack