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- Reach a highly targeted audience of active travellers, plus a trade audience of agents and travel media
- Access to influential media and travel industry networks
Why Exhibit?
- Generate high-quality leads and direct bookings
- Network with industry peers, buyers, and partners
- Opportunities for live visitor engagement on the two Destinations Stages (limited numbers available)
- Feature in the ATS digital show guide sent to over 250,000 active UK travellers pre Xmas and in the free of charge print version
- Be part of the UK’s definitive show for adventure, sustainable and experiential travel
Who Exhibits?
TOUR OPERATORS, TOURISM BOARDS & DMCs
GEAR, TECH & TRAVEL PRODUCTS
SUSTAINABLE TRAVEL SUPPLIERS
MEDIA, PR & TRAVEL CONTENT CREATORS
What do our exhibitors say?
"ATS has always been one of my favourite B2C shows and it continues to grow, year-on-year. The show is really busy, with headline speakers that attract the crowds and we get plenty of quality enquiries from our target market. The venue is great and the organising team could not be more helpful. I would definitely recommend the show."
Lesley Harris
Director of Venture Uganda
"The show has become an important fixture for us – we are known for our beautiful beaches and turquoise lagoons, but the show gives us the opportunity to highlight ‘Mana Tiaki’, guardianship of the land and both the cultural and sustainability importance to our small island nation. With an engaged audience, ATS it the perfect platform for us to meet like-minded people.”
Ian Griffiths
Cook Islands Tourism
"Attending the Adventure Travel Show over the past two years has been a really great experience. The event is very well organised, the venue works perfectly, and it’s clear how much effort goes into making it all come together. It also attracts a very interested and engaged audience, which makes it even more enjoyable.”
Kostas Georgiadis
Founder, Monopati Hike’n’Bike
Space & Packages
Cladded Shell Scheme
As standard you get a ready-to-go stand framework with walls, wooden clad pillars and fascia, nameboard and carpet. Perfect for first-time exhibitors or anyone looking for simplicity and style.
Audience Profile & Reach
Over 6,000 engaged adventure travellers
A busy weekend packed with motivated travellers all primed to discover new experiences and book their next adventure.
65% first-time attendees for 2025
A refreshed audience means new leads and exposure to thousands of potential customers each year.
18% directors & 33% professionals
A high-spending audience with the means and motivation to book premium trips and specialist tours.
Engaged travellers with spending power
Visitors have an average age of 53, with a 56% female / 44% male split. Financially stable and time-rich, they’re ready to travel.
How to Exhibit
Tell us about your goals
Share what you want to achieve and we’ll help you find the right space and package to suit your brand.
Reserve your stand
Choose your preferred location and stand type. Our team will guide you through layout, logistics, and add-ons to make the process simple.
Promote and prepare
Use our marketing toolkit, event assets, and pre-show exposure to reach visitors before they arrive. Plan your team, visuals, and on-stand experience.
Exhibit and follow up
Meet engaged travellers face-to-face, capture leads, and turn conversations into bookings long after the show ends.