Why Exhibit?

  • Reach a highly targeted audience of active travellers, agents, media, and trade
  • Increase brand visibility before, during, and after the event through integrated marketing
  • Generate high-quality leads and direct bookings
  • Network with industry peers, buyers, and partners
  • Opportunities for live visitor engagement on the two Destinations Stages (limited numbers available)
  • Feature in the ATS digital show guide sent to over 250,000 active UK travellers pre Xmas
  • Be part of the UK’s definitive show for adventure, sustainable and experiential travel

Who Exhibits?

TOUR OPERATORS, TOURISM BOARDS  & DMCs

GEAR, TECH & TRAVEL PRODUCTS

 

SUSTAINABLE TRAVEL SUPPLIERS 

MEDIA, PR & TRAVEL CONTENT CREATORS

 

 

 

What do our exhibitors say?

"It provides a genuinely diversified and fascinating array of travel products on offer for attendees. We will certainly be back in 2026 and hope to see you there!”

Sam McManus, MD, YellowWood Adventures

"It was marvellous to exhibit at a show with other like-minded companies. This resonated with the visitors who were interested in our destinations and range of experiences we offer."

Robin Russell-Pavier, Director, Briggate Travel

"I have attended ATS for many years but 2025 was the best year yet! The Living Media team are super helpful. And most importantly, I had a lot of interest from the right kind of travellers."

Lesley Harris, MD, Venture Uganda

Space & Packages

Full Graphic Stand

High-impact, low-effort. Floor-to-ceiling printed panels make your stand stand out the moment visitors walk in. You supply the artwork, we handle the rest.

Shell Scheme

A ready-to-go framework with walls, lighting, and carpet, just bring your graphics. Perfect for first-time exhibitors or anyone looking for simplicity and style.

Space only

For total creative control. Build your own stand from the ground up and design something unique that reflects your brand’s personality.

Audience Profile & Reach

Over 5,000 engaged adventure travellers

A busy weekend packed with motivated travellers all primed to discover new experiences and book their next adventure.

65% first-time attendees for 2025

A refreshed audience means new leads and exposure to thousands of potential customers each year.

81% interested in sustainable travel

Meet potential customers whose are willing to support responsible, ethical, and eco-conscious travel.

78% interested in adventure holidays

The core audience is made up of active, experience-driven travellers who seek challenge and authenticity.

18% directors & 33% professionals

A high-spending audience with the means and motivation to book premium trips and specialist tours.

Engaged travellers with spending power

Visitors have an average age of 53, with a 56% female / 44% male split. Financially stable and time-rich, they’re ready to travel.

71% interested in culture and history & 69% in wildlife

Curious, informed visitors looking for depth, not just destinations. Perfect for operators offering immersive or educational experiences.

They’re not just browsing, they’re planning.

Every visitor is there to explore, compare, and commit to their next journey.

Real Value for Exhibitors

Generate high quality leads, direct inquiries and on-site bookings

Lasting awareness via event media and online promotion

Access to influential media and travel industry networks

Full ownership of qualified leads for follow-up

How to Exhibit

Tell us about your goals
Share what you want to achieve and we’ll help you find the right space and package to suit your brand.

Reserve your stand
Choose your preferred location and stand type. Our team will guide you through layout, logistics, and add-ons to make the process simple.

Promote and prepare
Use our marketing toolkit, event assets, and pre-show exposure to reach visitors before they arrive. Plan your team, visuals, and on-stand experience.

Exhibit and follow up
Meet engaged travellers face-to-face, capture leads, and turn conversations into bookings long after the show ends.

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More info?

Get in touch

Download the exhibitor pack