FOR PEOPLE WHO DON’T TAKE THEMSELVES TOO SERIOUSLY.
Much like our bikes, Surly riders span the range of sizes and shapes. Surly riders also upend the principles of pinpoint marketing demographics. So what? This isn’t some exclusive club. You’re welcome to join as long as you’re comfortable in your own skin. One thing Surly riders have in common is a penchant for cutting through nonsense. You don’t need to wear a uniform or kit to ride a Surly. Just throw your leg over and go. Our customers appreciate that we don’t tell them how they or their bikes should look. Instead, we provide space for them to outfit and customize in ways that uniquely suit them. It’s less about the gear and more about the experience. It’s about having fun on your bike. However, you choose to define fun.
A few final words about Surly values: UTILITY. VERSATILITY. DURABILITY.
Surly makes functional bikes that do what they’re designed to do. We don’t build one-trick ponies; we help Surly riders embrace options. Our bikes are built to last a long time.
Address
Ison Distribution201 Lancaster Way
Ely
Cambridgeshire
CB6 3NX
United Kingdom
Contact Exhibitor
Videos
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Preamble is a hard-boiled steel commuter built for comfort, durability buffoonery on pavement and on gravel Nothing More is Needed. Nothing Less Will Do.
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The Surly Bridge Club is a highly adaptable touring bike that’s equally at home on dirt and pavement. If your bike adventures vary between dirt touring, bikepacking, road touring and commuting, the Br ...