Exhibitor Press Releases

MASON Cycles brings progressive design and attention-to-detail to the Gravel & Adventure Bike Expo 2026

• MASON Cycles will be at the Gravel & Adventure Bike Expo – part of the Adventure Travel Show – in London on 10–11 January 2026, on stand GA17.

• MASON offers a range of high-quality adventure bikes focused on progressive design, traditional craft and long-term durability.

• Visitors to the Gravel & Adventure Bike Expo can win a South Downs break with MASON, including cosy farm accommodation and a guided off-road ride.

• MASON riders Josh Ibbett and Angus Young will be speaking about their races and challenges at the show’s ‘Round the Campfire’ chats.

MASON Cycles builds progressively designed bicycles for riders who cherish attention-to-detail, innovative features and handbuilt quality that’s made to last. In a booming gravel and adventure sector full of ordinary bikes, MASON Cycles offers something special and something different.

MASON adventure bicycles are designed in Sussex, UK. Frames are handbuilt in small batches in Italy and Scotland, combining modern performance with traditional craft. The result is a range of steel, aluminium and titanium adventure bicycles built for the long haul, and ridden all over the world.

With a range of ten bicycles, MASON models span tarmac-focused endurance bikes such as the Definition, Resolution, SLR and Aspect, through to true go-anywhere adventurers like the ISO, Macro and RAW. At the centre of the range, the Bokeh, BokehTi and Exposure balance fast gravel performance with the option to load up for bikepacking overnighters.

Founder and Designer Dom Mason explains his approach:

“More and more people are discovering the joy of cycling adventures, and the growth of gravel riding has given riders more choice than ever. Our focus is on offering high-quality options for people who appreciate attention to detail, progressive design and traditional craft.”

MASON’s maxim is ‘Fast Far’, reflected in the exploits of riders such as endurance racer Josh Ibbett, off-road record-setter Angus Young and explorer Weronika Szalas. But MASON bicycles are just as suited to relaxed adventures and local bikepacking trips as they are to epic challenges. The brand believes everyone can find their own adventure.

At the show, visitors to the MASON Cycles stand (GA17) can enter a free prize draw to win a break in the South Downs of Sussex, staying on the same farm as the MASON Barn – where every MASON bike is designed and assembled – and enjoying a guided off-road ride with a local Marmalade MTB guide.”

Dom adds:

“The rolling South Downs are our home, and we love welcoming people to the Barn to meet us, ride our bikes and explore the trails where every model is developed and tested. Come and see us at the show, and you could be our guest for a couple of days in Sussex.”

Full details on the MASON brand and range:
https://masoncycles.cc/

Photos showing MASON bicycle and riders:
https://drive.google.com/drive/folders/1w2TX2DQMT_JpzYGe_BCuEEW6Pck9ZCLl?usp=sharing

Blog post: More of Dom Mason’s thoughts on the balance between gravel, adventure and marketing:
https://masoncycles.cc/blog/focussed-on-adventure

Gravel & Adventure Bike Expo:
https://www.adventureshow.com/welcome/gravel-adventure-bike-expo

Adventure Travel Show:
https://www.adventureshow.com/

To discuss more, contact:

Dom Mason
Founder, designer, MASON Cycles
dom@masoncycles.cc

Clive Andrews

Communications, MASON Cycles
clive@masoncycles.cc

Instagram: @mason_cycles

Facebook: /MasonCycles